Design specialized in Brands and packaging.
Service level concierge: Exclusive and personalized.
I'm Mari Alegre, a designer specializing in branding and packaging.
SOME CUSTOMERS
Agency quality without the cost. Work directly with a nationally recognized designer trusted by international brands.
I'm Mari Alegre, a brand, packaging, and art director designer. For 20 years I have been designing identities that are not born from trends, but from observing how people perceive, recognize, and connect with a brand.
My work combines clean design, strategic thinking, and an artist's touch to create presence, clarity, and desirability across different touchpoints—from visual identity to packaging, from digital to physical. When I say 'artist's touch,' I mean it literally: I illustrate in 2D and 3D—characters, labels, entire visual universes. Few brand designers deliver this, and it's what gives their pieces an original, stock image quality.
I have worked with brands such as Unilever, Johnson & Johnson, Ben & Jerry's, Magnum, Varig, Hortifruti, Natural da Terra, and Magalu, often in partnership with marketing, innovation, and brand departments. This experience helps me transform strategy into consistent, beautiful, and efficient visual communication.
I also work with startups and small businesses that are seeking a more proprietary and well-developed identity. The size changes; the care remains.
Working with me means having a senior professional by your side who is direct and committed — with clear answers, respect for deadlines, and a keen eye for anticipating problems before they arise.
If you're looking for a designer you can truly trust, let's talk.
Selected Projects
Check out a selection of cases, which combine imagination and strategy. Each project reflects the search for intelligent and effective solutions.
Strategy for consolidating visual identity and public recognition.
Kibon Cremosíssimo Packaging
Creating a more relatable and global brand for broad expansion.
Amorim Rebranding
Rareview Capital Visual Identity
Consolidation and standardization of visual identity to support more solid growth.
Packaging Line Design
Making 100% use of packaging in a playful way that aligns with the brand.
+450
Customers served worldwide with 100% satisfaction.
Top 1%
Among the top 1% of designers on global freelance platforms.
Emphasis
The only designer invited to teach the Design + AI course on one of the largest freelance platforms in Latin America.
Testimonials
Mara Lucia
Dona Pele Cosmetics ★★★★★
— Alexandre Waclawovsky
The "i" Side ★★★★★
"Escolhi a Mari olhando o seu portfólio, me identifiquei com seu estilo. A entrega do trabalho foi rápida e entregou exatamente o que eu queria. Tivemos poucas mudanças na arte por que ela acertou logo no inicio. É muito bom contratar uma designer gráfico com experiencia por que evita o stress de ter que ficar explicando muitas vezes o que queremos. Obrigada pelo excelente traba”
"An excellent professional. She managed to create an iconic and elegant brand, which was exactly what my company needed. Mari has a briefing template that was very helpful at the beginning of the project, and she was always present and attentive until we achieved the desired result."
"I hired Mari A. to help with our company’s rebranding effort. She was reliable, flexible, and very responsive. She had excellent ideas and was versatile across digital and print material. Highly recommend!"
— Neil A.
Rareview Capital ★★★★★
"Mari is a great professional, committed to her work and dedicated 100% to satisfying the client's needs. Mari has known how to perfectly understand the idea we were looking for to change the corporate image of our company."
— Nathalia Rizzo
Unilever ★★★★★
"Mari is an excellent professional. Super attentive, available, and easy to communicate with. She understands our sense of urgency perfectly, in addition to being an artist!"
— Achilles the Bishop
My Vertical Garden ★★★★★
"Mariana created a super cool and unique logo for me. She was open to all kinds of feedback and trying different things based on my requests. In the end her original concept was the best but I had to go through a few other ideas before I could select it and she was humble and patient with me as I went on that journey. I look forward to working with her again when the need arises."
Sarah Brown
Verdant Avenue ★★★★★
"Once the concept was chosen, it all flowed in relation to the logo, color palette and other projects requested in relation to the brand. I understand what we were looking for."
Tessa Finlev
Facilitating Foresight ★★★★★
"Mari does excellent design work. We've worked with her on numerous projects, and have been very happy with the results. She completes work in a timely manor, and is always willing to make adjustments when we request them. We fully intend to continue working with her in the future."
— Marshall A.
Birdova ★★★★★
"Mariana delivered excellent work that exceeded my expectations. I'm thrilled with the results and look forward to collaborating on many more projects in the future."
Brian S.
Toy Ventive ★★★★★
Services
Transform your projects, subtly or boldly, with bespoke design.
For over 20 years, I have combined art, culture, psychology, and strategy to create brands that originate from people—from how they think, feel, and decide. A living process, a real conversation, and a result that shows who the brand is, not just how it looks.
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Services
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• Estratégia e posicionamento (propósito, territórios, arquétipos, personalidade)
• Naming e arquitetura de marca (marca-mãe, submarcas, linhas)
• Logotipo, símbolo e variações de uso
• Sistema visual completo (paleta, tipografia, grafismos, padrões, iconografia)
• Manual de marca / brandbook
• Rebranding, redesign e refresh de marcas existentes
• Aplicações (papelaria, assinaturas, sinalização, uniformes)
• Materiais de marketing digital
• Presença digital da marca
• Ilustração e arte autoral (2D e 3D) para um universo de marca próprio
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• Estratégia de categoria e diferenciação no ponto de venda
• Conceito e design gráfico da embalagem
• Ilustração 2D e 3D de personagens, grafismo e alimentos
• Faca / dieline / planificação e adaptação a diferentes formatos e materiais
• Famílias e linhas (sistemas para múltiplos SKUs, mantendo consistência)
• Rótulos e tabela nutricional
• Conformidade e legislação
• Mockup e render 3D realista para aprovação e divulgação
• Arte-final e pré-impressão (CMYK, sangria, perfis de cor, fechamento de arquivo para a gráfica)
• Especificação técnica e acompanhamento com fornecedores/gráficas
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• Diagnóstico / auditoria de marca
• Diagnóstico de redes sociais e presença digital
• Direção de arte
• Workshops e mentorias para times internos de marketing
• Integração de IA no processo criativo
• Treinamentos e workshops de Design + IA para empresas e times
• Consultoria de fluxo de trabalho criativo com IA